About L1 Premium Outerwear

"L1 has always and will always have one driving vision: Steet inspired, team driven outerwear with a focus on quality, fit and attention to detail.
Breaking the mold has been our philosophy since 2003. We believe that not all snowboard outerwear has to be the same, and not all snowboard outerwear is for everyone. This is the way we do it, it´s not for everyone.
L1 is outerwear."  - Jon Kooley
 
For 2014, L1 continues to push the boundaries of conventional snowboard outerwear. We are single mindedly focused on giving our garments the look, feel and fit of street wear, while maintaining the utmost levels of performance. Our designs are inspired by life on the road, the people we meet along the way and the unique group of individuals that represent the brand. L1 is passionately crafted utilizing the most premium fabrics – blending perfected fits and signature style. Our philosophy is simple...Street inspired, team driven outerwear with a focus on quality, fit and attention to detail.